In 2006, we launched SHRED. and created our own superior goggle and protection technologies.

Today, we make the best eyewear and protective gear for skiers, snowboarders, and mountain bikers. SHRED.'s unique eyewear and protection design and technology boost performance to give you the confidence to reach the next level, feel like a pro, and have fun.

I needed better products so I could take my performance to a higher level (Ted Ligety).